Eau De Data
Eau De Data is an interactive installation(perfume maker) with the theme of ‘Digital Fabrication’; our data defines who we become. This project focuses on the gap between the digital identity personalized advertisement systems are constructing on us online, and users’ true characteristics. Consequently, rather than using intentionally offered data from the kiosk, the machine secretly collects data from the audience through algorithms, AI and sensors, trying to analyze and derive meaning by its own biased standards.
These data are then used to create an artificial medium(perfume) that reflects the audience’s personality from the perspective of the machine. Through this process, audiences can tangibly and conceptually sense how misrepresented data is collected, turned into personalized contents, and constantly influence our identity in the modern age.
Image description: Types of personal information facebook collects from their users. Source: Facebook
Image description: Pipeline of Personalized Ads System Source: Facebook
It said that if Facebook thinks the categories are still relevant with me, they will keep showing me ads related to the deleted categoryImage description: (right) Statistics on incorrect personal data. Source: Apple’s “A Day in the Life of Your Data”
Kim Seoyeon, Park Syemin
[Log In] Digital Arts Festival, Seoul Institute of The Arts
Robotics, Perfume Dispenser, Lidar, AI, Touch Screen